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MaryEllen
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Talking Early Child Development and Exploring the Consequences of Frame Choices A FrameWorks Message Memo This memo reports on the findings from Fr ameWorks™ research on how the public views early childhood issues in general and school readiness policies in specific. This work was first undertaken with the specific intent of providing a foundation for understanding how the public thinks about school readiness, what are the implications of these thinking patterns, and what alternative frames might yield better public support for the kinds of policies that child-focused organizations propose. In subsequent years, as the research base has expanded, the research question has evolved as well to test whether frames currently in use by advocates, legislators, policy experts and scientists are in fact advancing a coherent understanding of how children grow and develop, sufficient to support a movement that must persist over time, and address a range of issues that spans health, education, housing, and economic policies. The goal of this work is to help civic leaders, state government representatives, and coalitions of organizations that work with and for children to explain to their extended networks how early child development works. Our research is designed to help these groups explain this in such a way that those ameliorative policies, programs and practices that experts believe make a positive differen ce on the lives of children can be discussed more fruitfully. When concepts are ill unders tood or ill communicated, such issues rarely emerge on the public agenda nor do they attr act a broad and diverse constituency capable of motivating political action. This Message Memo reports on the findings from an integrated series of research projects conducted by the FrameWorks Institute, based on the perspective of strategic frame analysis. Additionally, this Memo extends this descriptive research by providing another level of more speculative analysis and translation necessary to its application to the work of community-based organizati ons. Finally, this Memo s ynthesizes these findings and makes specific recommendations for incor porating these findings into a coherent communications strategy to engage the public in supporting a wide range of policies and programs that child development experts deem most critical to healthy development.
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