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M i g h t y Radio community r a d i o licence application form 1. Station Name Guidance Notes What is the proposed station name? T his is the name you expect to use to identify the station on air. Mighty Radio 2. Community to be served Guidance Notes Define the community or communities you are proposing to serve. Drawing from various sources of data (e.g. from the Office of Population, Census and Survey) and in relation to your proposed coverage area, please determine the size of the population concerned and the make – up of the population as a whole, along with any relevant socio – economic information that would support your application. (Please tell us the sources of the information you provide.) Answer in fewer than 300 words: It is a legislative requirement that a service is intended primarily to serve o ne or more communities (whether or not it also serves other members of the public) and we need to understand who comprises that community or communities. The target community will also be specified in the licence, if this application is successful. The le or work or undergo education or training in a particular area or locality, or people who have one or more interests or characteristics in common. In 2010 Southport constituency’s estimated population wa s 90,197. Gender breakdown: Females make up 52.5% of residents. 60% of Residents are of working age. 16.5% are children with a higher than average proportion of over 65 year olds at 22.6%. Just 1.8% are non – white British. House prices are 42% higher than t he average Sefton area price with those living in RSL properties less than half for the Sefton area as a whole. Benefit claimants for the area equate to half the Sefton area average. However, compared to the rest of the Sefton area, wages are considerably lower in Southport. (From Southport Parliamentary Constituency Profile 2012) 66.1% of workers travel by car. (Southport Area Committee Profile) Southport is Conservative . Southport is a coastal seaside resort and a linear settlement and can only be approached in a limited number of directions by road. It has a long history of leisure and recreation and is dependent upon tourism. The town hosts annual events (including a major flower show, air – show, and the British Fireworks Championships. The town is 4th in the country for notable investment. (N.Y. Times) The town is often referred to as ‘England’s Golfing Capital and has the highest concentration of championship links courses. Southport has many attractions and with its wide boulevard is home to a plethora of cafes, bars and restaurants, hotels, and clubs resulting in a vibrant night life and influx of younger people in the evenings. It is a major shopping centre with a wide range of businesses. In short , a vibrant seaside town with a large transien t population and a residential population with a higher than average element of over 65 year olds. The largest non – British community is Polish with an estimate d 3000 in 2009 (Southport Visite r), which makes up 3.3 % of the area population. 3. Propos ed area Guidance Notes What is the area you propose to serve? Although we believe it is helpful to set guidance that frequency availability may often limit transmission powers to around 25 watts and the coverage radius to around 5km, we are adopting a mor e flexible approach and will consider applications for wider areas where applicants can demonstrate that the proposed coverage area will better serve the target community, and where it is technically possible. www.ofcom.org.uk/__data/assets/pdf_file/0020/10 1459/community – radio – future – licensing – technical – policy – statement.pdf
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