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Tudor Mihaela
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2019-02-20 15:27:09.175756
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ESSACHESS. Journ al for Communication Studies , vol. 8, no. 1(15) / 2015: 9 -25 eISSN 1775 -352X © ESSACHESS The polyphony of values and the value of polyphony Professor Lars Th¿ger CHRISTENSEN Department of Intercultural Communication and Management, Co- penhagen Business School Denmark DENMARK ltc.ikl@cbs.dk Professor Mette MORSING Department of Intercultural Communication and Management, Co-penhagen Business School Denmark DENMARK mm.ikl@cbs.dk Professor Ole THYSSEN Department of Intercultural Communication and Management, Co- penhagen Business School Denmark DENMARK ot.mpp@cbs.dk Abstract: While human commun ication is inherently symbolic and thus potentially vague, ambiguous and polyphonic, there is a growing emphasis on certainty, accur a-cy and consistency in everything contemporary organizations say and do. Organiza- tional messages about corporate values, in particular, are expected to accurately and unambiguously depict the organizational sender ÒbehindÓ the words. Current co m-munication principles, in other words, seek to reduce or eliminate the polyphonic potential of symbolic communication. In this paper we challenge this trend, arguing that the polyphony of corporate values is valuable because it facilitates change by inviting alternative interpretations and stimulating participation and critique. Lack of accuracy in organizational messages Ð including inco nsistencies between what o r-ganizations say and what they do Ð may be an important driver of organizational and social change, because such differences have potential to raise expectations and apply pressure on organizational actors to improve their practices. Keywords: symbolic communication, polyphony, aspirations, change
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