Here is your pdf: Under storytelling’s spell? Oral history in a Neoliberal Age

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UnderStorytelling’sSpell?OralHistory

inaNeoliberalAge

AlexanderFreund

Abstract:Storytelling—intheformofpublictalkaboutoneself—hasbecomea

newsocialphenomenonoverthepastquartercentury.ThecaseofStoryCorps

illuminateshowautobiographical(oftenconfessional)storytellinginpublic

comesoutofthesimultaneousdemocratizationandneoliberalizationofWestern

societysincethe1970s.Thestorytellingphenomenon,whichfrequentlyaligns

itselfwith(orappropriates)oralhistory,reinforcesneoliberalvaluesofcompeti-

tiveindividualismandthusdepoliticizespublicdiscourse.Oralhistorians,rather

thanembracingstorytelling,needtoinvestigateitasahistoricallysituatedsocial

phenomenonthatoftenundercutstheepistemological,methodological,ethical,

andpoliticalaimsoforalhistory.

Keywords:

Oralhistorytheory,storytelling,StoryCorps,neoliberalism,individu-

alism,therapyculture

TheStorytellingPhenomenon

EveryFridaymorning,millionsofAmericanstuneintoNationalPublicRadioon

theirwaytoworkandtheirheartsswellwhentheyheartheNPRhost

announce:“TimenowforStoryCorps.Acrossthecountry,peoplecome

toStoryCorpstorecordinterviewswithfriendsandlovedones.”Theybecome

misty-eyedormayevenhavetopullovertohaveagoodcryastheysavor

yetanotherAmerican’sstoryofhardshipandeventualtriumph.Onemorning,

ten-year-oldIdaCortezfromSanFranciscotellshermotherhowshecameto

lovereadingdespiteherdyslexia,anothermorning,threeblindbrotherstellofa

blindsaviorwhogavethemwhattheirmotherfailedtoprovide.Since2003,

StoryCorpsandNPRhaveproducedandbroadcastover500ofthese

IthankOHReditorKathrynL.NasstromforherearlyencouragementandinsightfulcommentsaswellasOHR

editorStephanieGilmoreandeditorElinorMazefortheirfineeditorialwork.

doi:10.1093/ohr/ohv002

TheOralHistoryReview2015,Vol0,No.0,pp.1–37

VCTheAuthor2015.PublishedbyOxfordUniversityPressonbehalfoftheOralHistoryAssociation.

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