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Signaling Status with Luxury Goods:
The Role of Brand Prominence
Young Jee Han Joseph C. Nunes Xavier Drèze
Forthcoming in Journal of Marketing July 2010
Young Jee Han is a Ph.D. student at the Marshall School of Business, University of Southern California, Los Angeles, CA 90089-0443. This research emerged as part of her dissertation.
Joseph C. Nunes is Associate Professor of Marketing, Marshall School of Business, University of Southern California, Los Angeles, CA
90089-0443. Xavier Drèze is Associate Professor of
Marketing, the Anderson School of Management at UCLA, Los Angeles, CA 90095-1481.
Questions should be directed to Young Jee Han at YoungJee.Han.2011@marshall.usc.edu
, Joseph C. Nunes at jnunes@marshall.usc.edu,
or Xavier Drèze at xavier.dreze@anderson.ucla.edu. The authors would like to thank the Marketing Science
Institute for their generous assistance in funding this research. We woul
d also like to thank Claritas for providing us with data. We are indebted to Vincent Bastien, former CEO of Louis
Vuitton, for the time he has spent
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